Telemundo Unveil Digital Skyscraper Soccer Salute at Miami Worldcenter

It is at the 700-foot-tall Paramount Miami Worldcenter tower, in downtown Miami.

That is where Telemundo, the official Spanish-language broadcaster of the FIFA World Cup Tournament, is lighting-up the network’s iconic “T” symbol and the slogan, “La Casa Del Mundial.” (Home of the World Cup).

The 60-story superstructure gleams with a super-sized animated ball-juggling soccer player overlooking “The Magic City.”

The building also glows with the crowd-shouting victory cheer, “Gooooll!”

Greeting the hundreds of thousands of soccer enthusiasts converging on South Florida for eight matches is the massive message, “Bienvenidos A Miami.”

It is embedded in a moving mosaic of flags representing the 48 countries competing in the tournament.

“Whether traveling by car, train, airplane, or ship, when people see the Paramount Miami Worldcenter, they know they’ve arrived to Miami,” says Matthew Falcone, Miami Worldcenter’s Chief Operating Officer.

He adds, “The Miami Worldcenter’s signature skyscraper is composed of five-miles of wires, connected to 13,400 light emitting diodes, embedded in thousands of panes of glass. The $3-million lighting system, which took 12 technicians three years to design and install, can create 16-million color combinations.”

World Cup Events

During the World Cup tournament, Miami Worldcenter will be adorned with 48 flags lining the project’s six-blocks-long paseo.

All Miami Worldcenter merchants are hosting “watch parties,” staging giveaway contests, and offering refreshment and dining specials, according to Falcone.

“As Telemundo’s home base, Miami embodies the energy, diversity, and deep-rooted passion for fútbol that defines our audience,” says Claudia Chagui, EVP, Marketing and Strategy at Telemundo. “The design and installation of this soccer salute at Miami Worldcenter is our way of kindling that spirit to life — transforming a shared love of the game into a collective experience that unites our community.”

Chagui adds, “The FIFA World Cup 2026 has a unique ability to connect people across cultures and generations, and we’re proud to celebrate that connection and the role Telemundo and Miami Worldcenter play in bringing fans closer to the game they love.”

Paramount Miami Worldcenter Lighting System Facts

• Tenth tallest building south of New York City.
• If measured horizontally, the building is about two-and-a-half soccer fields long.
• Paramount features the world’s most-technologically advanced LED animation system.
• Consists of five miles of wires connected to 13,400 light emitting diodes, embedded in 10,000 panes of glass.
• Took 12 technicians three years to design and install the $3-Million lighting system, which can create 16-million color combinations.
• Utility bill for a nightly tower lighting is about $34.00.

Heart of the City

Paramount is the soaring signature skyscraper of the 27-acre, $6-billion mammoth Miami Worldcenter. It is America’s second-largest urban core real estate development featuring multiple luxury residential high-rises and more.

Miami Worldcenter is the “Heart of the City.” It is Florida’s largest open-air shopping and entertainment district — highlighted by exclusive retail boutiques and shops, casual and fine dining experiences, and an electrifying nightlife.

“We define Miami Worldcenter as ‘Miami on full display’,” says Falcone.

Miami Matches

Miami is hosting eight World Cup matches.

The first pits Saudi Arabia versus Uruguay on June 15 at 6:00 p.m. Eastern Time.

The July 11 quarterfinals and the July 19 third-place winner game will also occur in South Florida.

Paramount Miami Worldcenter ignites every 15 minutes, for a duration of three-minutes the night before and the night of all matches hosted in South Florida.

It will also light-up on the night of the opening ceremonies and the World Cup final game.

The building also gleams on the night of the opening ceremonies and the nights of the first and final games — being played elsewhere.

• June 11 – 12: Cup Eve & Opening | 5 am – 6:30 am | 8 pm – Midnight
• June 14 – 15: Saudi Arabia v Uruguay | 5 am – 6:30 am | 8 pm – Midnight
• June 20 – 21: Uruguay v Cape Verde | 5 am – 6:30 am | 8 pm – Midnight
• June 23 – 24: Brazil v. Scotland | 5 am – 6:30 am | 8 pm – Midnight
• June 26 – 27: Colombia v Portugal | 5 am – 6:30 am | 8 pm – 12 am
• July 2 – 3: Group J Winner vs. H 2nd Place | TBD
• July 10 – 11: TBD vs. TBD | TBD
• July 14 – 15: Semifinals TBD
• July 17 – 18: Third Place TBD
• July 19: Final TBD